Loading
Loading
From experimentation to production
Chief Artificial Intelligence Officer at Immersive. Founder of Huotari OÜ and Velar Cloud.
I work at the intersection of AI strategy, product direction, and execution. The goal is not simply to launch new capability, but to turn it into products that feel clear, credible, and valuable from day one.

Years building
10+software, products, and AI-native experiencesCurrent focus
Immersive AI APIone endpoint for image, video, audio, 3D, and text generationBase of operations
Dubai & Tallinnworking globally across product, strategy, and AI infrastructureSelected work
AI infrastructure product
One endpoint for image, video, speech, music, 3D, and text generation. Agent-native MCP support and x402 + USDC billing on Base, so autonomous agents can pay per call without a human in the loop.
Founder-led SaaS platform
All your tools — CRM, marketing, and automation — in one place. An all-in-one operating system for small businesses, freelancers, agencies, and online sellers, with AI woven through the workflow rather than bolted on.
Expertise
Turning fast-moving model capability into product bets with clear business value.
Shipping image, video, and audio generation pipelines that people actually want to use.
Operating across engineering, partnerships, customer insight, and product delivery.
Career snapshot
2025 - Present
Building the Immersive AI API — a unified endpoint for image, video, audio, 3D, and text generation with native MCP support and agent-native billing.
2024 - 2025
Led AI strategy and practical implementation across product and growth initiatives.
2023 - 2024
Led Sumo Paint AI from concept into production-grade creative tooling used by a wide creative audience.
2022 - 2023
Balanced product development with ecosystem work, partnerships, and product-facing collaboration.
2020 - 2022
Owned reliability, testing, and product-facing quality across a fast-moving environment.
Writing
AI Product
The strongest AI products do not advertise the model first. They make the user feel suddenly more capable.
Read articleCase Study
A modern personal site should work like a product: structured, fast, deeply editable, and visually unforgettable.
Read article